Friday, June 10, 2016



If there is one thing I am obsessed with, it is LIPSTICK!  (LOL, who am I kidding, I am obsessed with a lot of things)  I admit I am THAT girl with hundreds of lipsticks in my possession.  (Way more than any one girl needs, that's for sure!)  Shhhhhh, don't tell anyone, ok?  But, at last count I had over 200 lip colors in my make up stash!!  (Please tell me I'm not alone)

Because I love lip products so much, I have tried a wide variety of brands and textures and colors through the years.  From the $.93 Wet N Wild lipsticks (which I do love, BTW) to the $34 YSL lipstick, I have tried just about everything.  I have tried liquids, creams, frosts, glosses, and mattes, and my conclusion is:  I LOVE THEM ALL!

While there are have been many brands that have impressed me - as well as a few that didn't - there is one brand that really strikes my fancy right now and has become my current favorite "go-to" for all occasions.  If you love long-wearing liquid lip colors then I am sure you will love it too.  What is it?  (I am so glad you asked!)  It is the Itay Longlast Liquid Lipstick.  Wow!  What can I say other than that this stuff is incredible!


1.  LONG-LASTING - In the title you will notice the word LONGLAST, and I have to just tell you, it is most definitely long lasting.  I would not necessarily call this lip product a "stain", but, it does leave enough "staining power" on your lips that it lasts through even the most heartiest of meals. (Don't judge my grammar)  No kidding!  This stuff is truly incredible. (okay, so totally a gross overuse of the adjective "incredible")  

2.  EASY TO APPLY - I am absolutely in love with the doe foot applicator on these lipsticks.  Now, I understand that there are a lot of liquid lipsticks that come with a doe foot applicator, but many of them are too big for detailed lip painting.  (After all, this is art we are talking about here.)  The Itay Longlast Liquid Lipsticks come with a doe foot applicator that is PERFECT for precision application.  I can honestly say that I have never used a doe foot I appreciated as much (and definitely not more than) as the Itay applicator.  It is small, it is perfectly angled, it is the best!  I absolutely love it!

3.  ALL NATURAL - Itay Beauty prides itself in being a mineral cosmetics company and they use the best of ingredients in their products.  That is music to my ears.  The Longlast Liquid Lipsticks are cruelty free and paraben free, AND, they are made right her in the good ole U.S. of A.

4.  MATTE FINISH - I absolutely love a good matte lipcolor, and I love it even better when the matte lipstick  is not drying to my lips.  The Longlast Liquid Lipsticks are infused with Vitamin E to ensure that they do not dry the lips out.  I LOVE that!!  Finally, a matte lipstick that moisturizes while maintaining a nice matte finish.  And, the best part is:  should I decide to go glossy, adding a clear gloss topcoat is as easy as 1, 2, 3!

5.  ECONOMICALLY RESPONSIBLE - While $30 may seem a little steep for a lip color (my heart skipped a beat, too, when I first read the price), when I factor into account that I am getting a product that is all natural AND long wearing, it seems a reasonable price, indeed.  The fact that reapplication is not necessary very many times in an outing means that the product will last much longer than less expensive counterparts that require frequent reapplication.  I believe it is a fair price for a mineral cosmetics product that is cruelty free and home grown!  (win win)


The Itay Longlast Liquid Lipstick comes in 5 gorgeous colors!






To wrap this up as to not boar you, let me just say that I am thoroughly in love with this product.  I can't think of anything negative at all to say about it except that they need a larger color selection because I totally need one of these in every color possible!  (And before you star thinking I am being paid to say this, let me assure you I AM NOT.)  It truly has become one of my all-time favorite lipsticks and I will continue wearing this product for as long as I possible can.

To see my full review, simply click here.

To visit Itay online click here.

If you are looking for a long lasting matte lipstick, Itay Longlast Liquid Lipstick may just be the option for you.  But, whether you were lipstick or not, remember:  you were created for purpose so go be all you can be!

Deena xoxoxo

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